Member Alignment
Profile (MAP)™

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Member Alignment
Profile (MAP)™

Learn more about our online survey when you join as a Core Member, essential insights to support your business success.

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What is the Member
Alignment Profile (MAP)™?

The Member Alignment Profile™ (MAP) is a survey-based tool included in your first-year membership. It gathers input from owners, family members, and key leaders to assess alignment with the 10 Best Practices of Successful Family and Private Businesses, helping you identify areas for growth and improvement.

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Hear Directly From Our Members

Learn how the Member Alignment Profile™ (MAP) has helped our members.

THE PROCESS

How does the the Member
Alignment Profile
(MAP)™ work?

The MAP process begins with support from a Goering Center team member. You choose key participants to complete a brief, confidential survey. We analyze the results, share a custom report, and review it with you, highlighting key insights and next steps to strengthen your business.

01

Introduction to MAP:

Introduction/explanation of the MAP process by a member of the Goering Center Management Team

02

Identify Your MAP Participants:

You identify individuals who will participate in the MAP Assessment.

03

Company Survey Link

We provide you with a link to your company’s survey.

04

Complete the MAP Assessment:

Participants will complete an anonymous and confidential online survey that takes less than 10 minutes to complete.

05

Prepare your MAP report:

The Goering Center prepares a comprehensive report by analyzing participant input and tracking it.

06

Review your MAP report:

A member of the Goering Center reviews the results of the MAP Assessment with the business owner(s) and recommends an action plan to advance your company and leverage your Goering Center membership.

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HAVE QUESTIONS? CONTACT:

David Miller

Membership Director

Not a Member? Join today!

Through your Goering Center membership, you gain access to valuable resources, connections, and opportunities designed to help you and your business thrive. We’re here to support your journey every step of the way.